ECONOMÍA Y NEGOCIOS

SHOE DOG: A MEMOIR BY THE CREATOR OF NIKE

PHIL KNIGHT

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Sinopsis

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

Año de publicación:2016

2 reseñas sobre el libro SHOE DOG: A MEMOIR BY THE CREATOR OF NIKE

"Shoe Dog" de Phil Knight es más que la historia sobre la creación de una marca, es la narración de las ideas que componen y definen al autor, quien comparte sus experiencias de vida. Intercalados a lo largo del libro, me quedaría con tres temas centrales: - Las complicaciones financieras, logísticas y legales que conlleva el emprendimiento. - El deporte como canal para el temple y la superación personal. - El disfrute del proceso más que de la meta para todo en la vida. La magia de los acompañantes y los acontecimientos por los que cruzamos en nuestro camino. Aunque cualquier deportista empatizaría con la convicción que caracteriza al autor, la lectura no se limita a ellos o a quienes se interesan por la marca. Este libro bien puede servir como un respiro de aire fresco para quien guste retroalimentar su esperanza u optimismo. Recomiendo mucho! Acompáñame en instagram! @fidel.bookstgram


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PHIL KNIGHT

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