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Libro FESTIVAL AND EVENTS MANAGEMENT: AN INTERNATIONAL ARTS AND CULTURE PERSPECTIVE
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ECONOMÍA Y NEGOCIOS

FESTIVAL AND EVENTS MANAGEMENT: AN INTERNATIONAL ARTS AND CULTURE PERSPECTIVE

IAN YEOMAN

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Sinopsis

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives * Demonstrates how to manage and market the arts and leisure experience * International case studies from Europe, New Zealand, Australia and USA

Año de publicación:2003

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