ELECTRONIC COMMERCE

Sinopsis de ELECTRONIC COMMERCE

ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this leading book reflects changes in the economy and how business and society are responding. In addition to enhanced international coverage, this edition covers topical issues such as spam and phishing, and their role in organized crime, terrorism, identity theft, and online payment fraud. The updated content balances the technological with the strategic business aspects of successful e-commerce.