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Libro GAME CHANGER
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Sinopsis

Team sports like football, basketball, soccer, and rugby are hugely popular the world over, on both college and professional levels, and such popularity means that they are big business. Very big. Broadcasting rights alone bring in billions: ESPN paid $5.6 billion to broadcast college football playoffs for twelve years; Turner Sports/CBS shelled out $10.4 billion to show the national college basketball tournament through 2024; and the most recent NBA TV deal came in at a cool $26.4 billion. As the rewards for winning have increased, it's no surprise that sports team budgets have followed suit. Sure, the athletic program at the University of Texas brought in $161 million last year, but the Longhorns also spent $154 million over the same period. Fifteen other college athletics program also racked up over $100 million in annual expenses. But that’s child's play compared to the outgoings at the world's most valuable soccer team, Manchester United, which spent more than $500 million in 2015. The trouble is that all this spending often fails to yield better results. Teams in all sports have tried just about every gimmick to "hack" their way to better performance. But as they've gotten stuck in stats, mired in backroom politics, and diverted by the facilities arms race, many have lost sight of what should've been their primary focus all along: the game itself. In Game Changer Bringing together the latest evidence-based practices and lessons from business, psychology, biology, and many other fields,

Año de publicación:2017

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