THE PSYCHOLOGY OF SELLING

Sinopsis de THE PSYCHOLOGY OF SELLING

An expert sales trainer reveals two major motivating factors in closing a sale, three hot buttons to push when selling to businesses, and how to avoid the five simple errors that spell the difference between success and near-success. The world's foremost producer of personal development and motivational audio programmes now offers an expanded version of Brian Tracy's sales classic. The Unsuccessful Salesperson says, "The other guy has the best territory." The Successful Salesperson says, "Every territory is the best one." The Unsuccessful Salesperson says, "That company will never buy." The Successful Salesperson says, "I can make that company buy." Confidence and self-esteem are just two of the factors that separate the successful salesperson from the unsuccessful one. In this comprehensive program, Brian Tracy, an expert sales trainer, shares more than 50 practical, day-to-day techniques for increasing your confidence in your sales abilities and boosting sales profits, including: The two major "motivating" factors in closing a sale The three "hot buttons" to push when selling to businesses How to avoid the five simple errors that spell the difference between success and near-success Brian Tracy will help you master the art of closing the deal.