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  3. POSITIONING: THE BATTLE FOR YOUR MIND

ECONOMÍA Y NEGOCIOS

POSITIONING: THE BATTLE FOR YOUR MIND

AL RIESJACK TROUT

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Sinopsis de POSITIONING: THE BATTLE FOR YOUR MIND

¿Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....¿¿David Bohnett, Chairman and Founder of GeoCities.

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