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ECONOMÍA Y NEGOCIOS

CORPORATE CULTURE AND PERFORMANCE

JOHN P. KOTTER

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Sinopsis de CORPORATE CULTURE AND PERFORMANCE

The authors trace the relationship between corporate culture and economic success. By examining over 200 firms, including Hewlett-Packard, Xerox, ICI and Nissan, they show how unwritten rules affect performance. They argue that a corporate culture must above all else be flexible. Organizations who believe thay have found a winning formula and become complacent enough to ignore changing conditions will often find themselves on the run. When an organization's set-up is no longer delivering success, then, say the authors, strong leadership is imperative. They give examples of the ways in which ...

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